07.Mapool

2024
Display Type Design 

Creative Team:
Cedric Müller
Chiara Kwade
Lea Jung
Manuel Steincke

The diverse backgrounds and cultures represented within the Integrated Design Master program, we opted for a typographic system that could easily adapt and evolve. We amalgamated various letter designs, symbolizing our individuality while emphasizing our collective identity.

One of the most remarkable aspects of the MAPOOL Display we designed is its inherent connection to a community and its ability to deliver meaning from the community's existence. In this Master's program, people will continually come and go, and this fluidity is fundamental. Consequently, our typeface reflects this essence. Even after ten years, new students can modify our letters, sketch their own combinations on paper, and digitalize them. Thus, our typeface evolves, ensuring its continued relevance and vitality within the community. 

This adaptability underscores the living nature of our typeface. In developing our letter set, our primary focus was on maintaining a diverse range of letters, encompassing various forms such as boldness, thickness, serif, sans-serif, organic shapes, and geometric designs. This diversity ensures the versatility of our typeface, allowing it to adapt to different contexts and express a wide range of messages. Subsequently, we proceeded to combine various letters and assess their cohesion.  A kinetic brand identity entails maintaining a cohesive identity without relying on a static logo. 
 
3/4    Update 1995, White Columns
4/4    Update 1995, White Columns