Pomus is a creative production studio known for strong storytelling, striking video work, and bold direction. Sömestr worked with Pomus to build a new brand identity for its next chapter, focused on attracting global talent and clients.

The design uses variable typography and energetic layouts inspired by movie title cards. The Pomus logo has six versions based on popular film genres, adding variety and character across communication materials. It was produced as a .OTF font (with Element Type) for flexible use and animation.

We also created a custom typeface, Pranklin Pothic, inspired by Morris Fuller Benton, to extend the typographic style across the website and other designs. The result is a colorful and powerful identity that reflects Pomus’s mission: telling stories that move people and leave a lasting impact.